Are Air Jordans Worth it Or Nothing But Hype?

Ever wondered if those Air Jordans you’re thinking of getting is a good idea or simply a waste of money.

Close Up of Air Jordans

Air Jordans are not cheap and does require a hefty amount of money to buy.

But what are the benefits and downsides to buying this expensive brand?

Well that’s what I’m going to talk about today.

In this article I will discus the background on these shoes, the quality, the performance, and everything else in between.

I hope you enjoy 🙂

Some Background on Air Jordans

Air Jordans were first launched on the 17th of November, 1984 with the brand; Nike.

They were designed by the former American basketball player Michael Jordan. MJ played 15 seasons in NBA and won 6 champions with the Chicago Bulls.

When Jordan was still playing basketball, he would release a new pair of Air Jordans every season and wear that same shoe for the year.

This caused massive hype because who wouldn’t want to wear the exact same shoes the champion was wearing?

When Jordan retired, Air Jordans were still being released but they were called “retros”, which is basically a re-release of the original.

They would get old-school fans hyped up because they were nostalgia.

However, since sales dipped in 2014 due to a change of fashion trends, they had to find a new strategy.

They adapted and made collaborations which is how the brand is still incredibly popular today, even 17 years later after Michael Jordans retirement.

The Quality of Air Jordans

When you look at the price of these things, you can’t help but wonder what are they made out of, gold?!?

Well that’s what most people would think.

Even though they aren’t made out of gold, they have a quality craftsmanship not found on many other shoes.

The quality of Air Jordans are immaculate as here is what they offer:

  • Latest technology
  • Lots of features
  • Incredible comfort
  • Maximum support
  • Lots of stability
  • Great traction
  • High durability
  • And much more

Air Jordan logos are aligned perfectly, the stitching is flawless and the material is of high quality.

Plus they are designed for basketball, so they soften high impact landings and make for a comfortable fit with lots of stability and support.

The quality isn’t even in question as they have proven their durability over and over again.

Do They Last?

Sure the quality might be up there, but do they even last?

Just like any shoe, they will wear down.

No shoe is made to be bulletproof and will eventually lose performance and wear down.

This does happen with Air Jordans, however, not as fast.

They are made with high durability materials, the stitching is flawless and they are designed to last.

They last for years when worn everyday, they last for years on the court, and they last even longer if left in storage.

So yes, Air Jordans last a long time.

Do They Perform?

Pair of White Air Jordans

Just because they were worn by the NBA star himself, that doesn’t mean that they perform, do they?

Actually they do, because they are built to perform for intense basketball sessions.

This is a no-brainer.

They have some of the best and latest technology in them to make playing basketball easier and to give you a competitive edge over anyone else on the court.

I would be lying if I said I wouldn’t  be scared of the guy wearing Jordans while I’m wearing cheapo $80 basketball shoes.

Of course they perform much better than other basketball shoes as they have been through all the testing and put together by one of the greatest shoe brands in the world.

So Why Are Air Jordans So Expensive?

Is it the workmanship?

Is it the durable materials?

Is it the brand?

Is it the labor?

What are you paying for that makes these shoes one of the most expensive in the world?

Actually it’s a mixture of everything.

You have to look at how a shoe is made to really know why they are so expensive.

Lets take a look:

  1. Processing the shoe in a factory
  2. Moving the goods to the ship via trucks
  3. Shipping the shoes overseas
  4. Moving the goods to required locations all over the country
  5. Putting them on the shelf
  6. Waiting for the shoe to sell

This is a very length process and can take up to a year from start to finish.

That’s why shoes are so expensive.

And then when you take into consideration the high quality materials used, the labor and the fact that the shoe stores have to make a profit, the end price makes total sense.

Paying for the brand is only a small part of the high price tag.

So at the end of the day, it is a combination of everything and not just the brand.

Why Are Air Jordans So Popular?

Michael Jordan retired in 2003, so how are his shoes still some of the most popular shoes today?

Well that’s due to the fact that he had loyal fans from 1984 to 2003.

Everyone loved him because he was just so good and because he had his own shoe brand, it was even better.

Kids and teenagers idolized this man, and to this day most of the sales are from his loyal fans back in his basketball days.

If it wasn’t for his loyal fan base, Air Jordans probably would not have made as much of an impact.

They are the ones keeping Jordans alive, and because of them, others are jumping on the wagon because the shoes look sick and they are very popular.

Teenagers that have no idea who this man is wear Air Jordans just because everyone else does.

I mean, they just had their first billion dollar quarter, there’s no sign of these bad boys dying down anytime soon!

So Are they Worth It?

In my opinion, Air Jordans definitely are worth it.

So much work goes into making these shoes and the build quality is up there.

They are one of the best performing basketball shoes in the world and everyone that buys them loves them.

Plus they are bound to last.

In my opinion, investing in an expensive of Air Jordans will probably last you longer than buying a cheap $80 pair of basketball shoes that may only last 6 months.

But you also have to know if you’re buying real or a big fat fake.

And I’ll help you spot the fakes, especially if you’re buying online.

Well that concludes this article.

Let me know what you think of these shoes in the comments below and I’ll be happy to get back to you as soon as I can 🙂



Shoe Mastery

10 thoughts on “Are Air Jordans Worth it Or Nothing But Hype?”

  1. Hello there thanks for the article on this shoe from an American NBA legend. These is an amazing shoe and seriously think it is not a hype, not minding the cost or price placed on it. I know a few friends who use Air Jordans and it really looks good on them plus it adds wonderful experience to their basketball careers.

  2. Hey there Brandon. I am personally a Michael Jordan fan. I’m one of those loyal fans, as you have said. But beyond his person, in my opinion, the brand really delivers high quality sneakers.

    I like their designs and all the Air Jordan’s I’ve bought have been durable. And I know that not because Jordan used them, they’ll perform, but they are made to aid performance.

    • Yep, you are absolutely right.

      Jordans are made to do nothing but look cool and perform, so I have no doubts that they work immaculately on the court.

  3. Sneakers are my favourite footwear as I tend to collect them a lot. Among my sneakers collection are a few Air Jordans and I can testify to how durable they are, not to talk of the elated feeling I get when I kick around in a pair. However, there are some things I didn’t know about Air Jordans that this post has helped shed much needed light on. Although the prices are quite quite high, I find that the value is totally worth it. 

    • Yep, very worth it.

      It’s funny how you mention you get an elated feeling when wearing them. I think everyone who rocks a pair of Air Jordans knows people are steering and admiring, lol.

      Thanks for stopping by mate, I appreciate your comment.

  4. Hi Brandon,

    I was first introduced to Air Jordan with an article called “Air Jordan 5 Fire Red 2020” Maybe you’re familiar with it, or maybe you want to check it out? The reason I’m mentioning it, is because I was really fascinated by the history of Nike, and how it all came about with Michael Jordan also been a part of the whole process.

    Your article now gives me quite a better insight into the manufacturing process and what the quality of this Nike product is all about.

    The article of Zachary Schlemmer about the latest technology is really very interesting reading material.

    I’m not really a big fan of brands, but when it comes to comfortable shoes, I really would shop around quite extensively until I find the products that fit my needs. After all, one owe it to your feet, to have shoes that can support you in whatever situation you’re wearing them in, whether it be sports, formal occasions or just as casual wear.

    I know the products you are describing are mostly manufactured on a production line, but every now and again, when I pass a shoemaker, on the side of the street, I cannot help but to be amazed by their skills in crafting shoes by hand, and doing it very skillfully indeed, because, after all – this is how the shoe-making business started.

    Excellent reading material!

    • That’s a great story you have there Andre.

      And I absolutely agree with you that you should shop around to find a good fit instead of handing money over blindly.

      Your feet are very important. If you don’t look after them with the right shoe, they will make your day to day life a living hell.

      Thanks for the comment mate, I appreciate it. And I’m glad you learnt a lot 🙂

  5. Hey Brandon – you know, I said I would never pay the price of Jordans for a pair of sneakers.  But..I got a pair as a gift and I have been wearing them for over two years now and they are just beginning to show signs of wear.  Wearing them isn’t like wearing sneakers but regular shoes.  That’s the support they yield and they are comfortable too.  So guess what?!?  I’m planning to buy another pair.  As the saying goes…”never say never!”  Peace!

    • That’s awesome! I’m happy they have lasted you a while and that they performed better than you ever imagined.

      How have you used yours to make it last so long?


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