How to Spot Fake Gucci Shoes (In 5 Minutes)

Gucci shoes are incredibly expensive, far more expensive than other popular brands like Air Jordan or Yeezys.

Gucci Shoe

But that also means there’s going to be lots of fakes.

People want to make money making knock-off Gucci shoes and they are succeeding.

Gucci products are some of the most common knocked-off products sold, and it’s a problem for people wanting genuine Gucci’s but getting ripped off instead.

I don’t want you getting ripped off and I don’t want your friends and family getting ripped off.

In this article I will teach you how to spot fake Gucci shoes.


1. Check Craftsmanship

The reason Gucci’s are so expensive is not only the brand name but the amount of work that goes into creating their products, especially shoes.

This is good for us because it means if we are looking at shoddy craftsmanship, we are probably dealing with a knock-off.

Basically, Gucci’s are flawless when it comes to quality workmanship. You will be very lucky to find one minor flaw.

And even then I would probably question authenticity. Yes, that’s how rare it is to find something wrong with their shoes.

Real Gucci’s are crafted with attention to detail, seams are stitched together with perfect proportions and you should not be able to see the stitching.

If the shoe appears to be bonded together with glue, the stitching is in a zig-zag formation and there’s no consistency, you are most probably looking at a fake.

2. Shoddy Logos and Colors

Get accustomed to the Gucci logo.

Because guess what?

For some reason, knock-offs can’t seem to get this right.

Often times fake Gucci’s will have too-bright colors, misaligned logos, shoddy stitching, etc.

However, even though they may get the logo and colors right, that doesn’t mean it’s real.

All the other tips in this article still apply because there are some Gucci shoes that look absolutely amazing but they are knock-offs.

3. Check the Outsole

This is something that most people skip because it’s the bottom of the shoe.

But as I mentioned already, Gucci’s are absolutely flawless from start to finish.

It makes complete sense that the outsole is going to be flawless and finished with attention to detail.

The soles of Gucci’s are made with authentic leather.

Fakes tend to overlook this and use synthetic material instead.

They’re trying to look genuine while spending the least amount of money as possible.

4. Check the lining

All Gucci shoes are made with a serial number, it’s one of the easiest ways to know if the shoe is authentic and real.

Check the inside lining for an 8-digit serial number.

Also you can check if the lining is leather and features text saying “Gucci Made in Italy”.

Without these things, the shoe is most likely fake.

5. Check the Bag It Came In

Authentic Gucci stores will give a brown bag with “GG” or “CC” on the side.

On the other hand, fakes come in white or tan paper bag and do not have any of the letters above.

6. Smell the Shoe

Gucci’s feature real leather on the inside and outside.

Smell the leather to see if it’s leather or a different smell.

Also scratch the shoe for vulnerability.

If you can scuff the shoe or mark it with a scratch, it’s most likely a big fat fake.


Frequently Asked Questions

Does a high price tag always mean it’s genuine?

No, not necessarily.

The price does not determine if the shoe is real or not, it could be a tactic the seller is using to make people think they’re getting the real thing.

Does a low price mean it’s fake?

On the other hand, if you’re looking at a low price tag, does that mean it’s fake?

Chances are that it is definitely fake.

The only reason it might not be real is if the seller doesn’t want the shoe anymore and wants a quick sale.

But even then, they will not sell for such a low amount, especially when they paid $500+.

How do I authenticate the serial number?

You can authenticate the serial number by checking the box it came in.

Gucci shoes come in a box that showcases the size and serial number which should match what’s on the shoe.

It is basically a confirmation that it’s real and that’s how you authenticate the serial number.

How many numbers should there be in the serial number?

There will always be 8 numbers.

This first 2 numbers are the size and the other 6 numbers are the serial.

If you see numbers more or less than 8 digits, you’re dealing with a fake.

Is it easy to spot a fake?

No it really is not. That’s why so many people fall in the trap and end up getting ripped off, especially those who don’t know better.

Some knock-offs look near-flawless, so it’s hard to know what’s real and what’s not.

But using the tips and techniques in this article it should make things easier.

Is it bad to wear a fake?

Not really.

When you look at the stats, 90% of top brands are sold as knocks-offs anyway.

Do you know how much people that is walking round with fake clothing and shoes? A hell of a lot.

So it’s not necessarily bad as long as you know it’s a fake. Most people don’t know how to spot fakes from real anyway.

The Best and Easiest Way to Avoid Getting Ripped Off

The easiest and most effective way of not getting ripped off is to buy from official online stores and official Gucci stores.

Don’t bother with shady vendors from eBay, cheap prices and shady websites.

They are a recipe for disaster.

Of course a Gucci shoe selling for $79 might seem like the deal of a life time, but they are only trying to make a quick buck.

In layman term, a huge fake.

Well that concludes this article.

I hope you learned how to spot fake Gucci shoes.

Please let me know in the comments below if you have any questions or concerns.

Cheers and have a great day.

14 thoughts on “How to Spot Fake Gucci Shoes (In 5 Minutes)”

  1. Hi Brandon! This has been a nice useful post. There were a couple of things I’ve already done but I must admit that there are 2 very useful tips that I haven’t even thought of them and they are:

    Checking the outsole: yeah, why hadn’t I thought in this. Gucci pays attention to details, these imitators don’t.

    Smelling the shoe: yeah, real leather smells so good.

    • Definitely, those knock-off cheapskates don’t want to spend extra money creating a durable outsole, they would rather skimp on this and save costs.

  2. I would always be sceptical of anyone selling a cheap pair of Gucci’s. Though now I know how to spot a fake thanks to your post, I’ll have the upper hand. I will go a more expensive product if the value is there.

    There are knockoffs of every major brand, people want to look the part but can’t afford it. Sometimes this can be okay for a little while, probably not a long term solution, but I could be wrong.

    I do like to get a great value in things I purchase, have a tendency to evaluate whether to buy cheap or expensive is more valuable in the long term. I find that some cheap shoes won’t last as long, so you end up paying extra because you need to buy more often.

    • To be honest, going for a knockoff version really isn’t that bad considering only 10% of us are walking around in legit brands anyway. The other 90% are knocked off, so it’s not a huge deal since most people are doing it.

      Whether you go for real or fake is completely up to you, it all comes down whether you want bragging rights or not, lol.

  3. Well informed piece of article. Fake products now a days are very common in the market and it is becoming extremely difficult to even differentiate the original products from the fake one.

    If you make it a choice of going for fake products, it’s not that bad. One can wear fake Gucci shoes if planned to do so, but thinking of buying an original Gucci shoe and ending up with a fake one can be very disappointing.

    So thanks a lot for sharing this article and outlining how to fish out such fake products from the original Gucci products.

    And as you said, the easiest and most effective way of not getting ripped off is to buy from official online stores and official Gucci stores. That is really the safest place. Thanks. 

    • Yep, of course wearing fake clothing and accessories isn’t that bad because a lot of people do it anyway.

      But it’s a different story if you paid full price for something thinking it was the real deal but it wasn’t.

      Even if you only pay a fraction of the cost, it is still money down the drain because you didn’t get what you initially wanted.

      So I only hope people can learn from these tips and make better buying decisions.

      All the best!

  4. Hi Brandon,

    Being a shoe collector your post is a great help for me.

    To be honest I am a fan of Nike’s Air Jordan. Although Gucci shoes are on my list, as you mentioned, because of the expensive price and since I am on a budget I stayed away from Gucci Shoes. However, things are changing and very soon I will be purchasing Gucci shoes.

    As we all know there are many fakes so I wanted to buy the original products. Your post provided me with great guidance and helpful insights.

    • Hey Paul, that’s really awesome that you’re thinking of investing in some Gucci shoes!

      Remember, the best way to avoid being ripped off is to go to an official Gucci store.

      Otherwise if you’re buying from somebody or a shady online store, be sure to have these tips on the back of your mind at all times.

      Cheers and I wish you all the best on your buying process!

  5. These are very helpful tips! Thank you very much. I’m also a somewhat shoes enthusiast and have been researching about fake shoes. I’m still learning, so your tips here are very helpful.

    I want to ask some questions to you. First, regarding the outsole, how can you spot the difference between synthetic and authentic leather, especially if you’re not an expert in materials?

    Second, is there a website to check if the serial number is fake or not? Third, if you want to buy second-hand original Gucci shoes, will it usually come with higher or lower price?

    Thank you for answering these questions 🙂

    • Hey Alblue.

      Firstly, real genuine leather has a mild smell which is easy on the nose. Bad/low quality leather will smell like chemicals and hurt the nose when you smell it.

      Secondly, there is no where to confirm the serial number. You’ll have to check the serial number on the shoe and the box. If it doesn’t match, it’s probably a fake.

      Thirdly, secondhand Gucci shoes will be a lot cheaper because the manufacturers want to pawn them off as quickly as possible to make a profit.

      Thanks for the great questions 🙂

  6. I wish this article had come a bit earlier like about two months ago. It would have helped me spot a bad shoe. i bought a Gucci shoe and I was not smart enough to review it before taking it home. I even wore it before noticing some errors in the shoe, now i can be more aware with what I am looking for.

    • Hey Kirkman, definitely do inspect the shoe before handing your money over.

      These tips are easy and can be done on the spot, so there’s no excuses to get ripped off again!

  7. At one point in time, I went to a shop to purchase a Gucci shoe. At first, I did not realize that it was fake until i saw the lack of symmetry in both the right and the left foot. That was when i decided to check the price and it was lower than others, so it was expected.

    • Unfortunately you did get ripped off and I’m sorry you went through that. At least now you can learn from this experience and be on the lookout the next time you’re buying some Gucci shoes.


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