Why are Air Jordans So Hard to Find?

Want to know why are Air Jordans so hard to find?

Are you wondering why you can never find Air Jordans when you have the money to do so?

That is the question I will be answering today.

Two words: Die-hard fans

Die-hard fans are the reason Air Jordans are so hard to come by. They are so popular and loved by millions of people all around the world.

I mean, you just need to look at the amount of sneakerheads that buy Jordans, just stick to sit them at the top of their shelf for years.

These die-hard fans follow Nike like a hawk, waiting for the release date for a new pair to drop.

And when Nike launch a new version, they pounce and sell out in minutes. This is the same as Yeezys.

Long answer: Supply and demand

Supply and demand is the biggest reason Air Jordans are so hard to get.

Nike releases a limited amount at a time.

For example:

If they have 20,000 buyers but only 3000 pairs for sale, those shoes are going to sell out in minutes.

And they’re going to become rare.

Why do they do this? 

Simply put. They’re keeping the product line alive.

Michael Jordan retired in 2003, or 17 years ago.

If they made an unlimited supply of Air Jordans, you can bet they won’t be as good and will quickly die down.

It’s the #1 reason they’re still pulling extreme numbers.

Nike made $3.14 billion dollars in 2019, which is up 10% compared to 2018.

Will Air Jordans Become Easier to Get in the Future?

All signs point to no.

Now that MJ isn’t playing basketball anymore, Nike has to do everything they can to keep the product line alive.

Of course they will always have die-hard fans that buy MJ’s shoes no matter what, but they have to continue evolving to adapt to the newer generation.

This means keeping supply low so the demand is high.

Years ago it was much easier to cop a pair of Air Jordans because they made enough for the people.

But now they sell like hot cakes and everyone holds on to them.


Because they’re rare, and they cost a lot. Buyers put them on display to “flex”, or to hold and sell 10 years later for a profit.

But more so to flex how much money they’ve spent (probably their parents money) rather than how cool looking the shoes are.

Because lets face it. Some of them look ridiculous.

Yes they turn heads but only because they scream out at you.

Some people don’t have a sense of fashion and think a nice pair of wheels makes you stylish.

They stand out and get the looks, but your shoes should not scream “hey look at me”. It just makes you look like a fool with no sense of fashion.

Shoes, done right, are supposed to accommodate your outfit, not the other way around.

If you can style a $100 pair of shoes that ACTUALLY goes with your outfit, you will look 10x more stylish because everything flows nicely.

So will Jordans become easier to get in the future?

No they will not. People will continue to hold them for flexing rights and reselling later on.

Fake Jordons – Should You Do It?

Real and fake air jordans

Will you look cheap for wearing fake Air Jordans?

Will people judge you because you look like you can’t afford the real deal?

No and no.

In fact there’s no problem with it whatsoever.

Like I mentioned above, there is far more demand than their is supply.

Nowadays the fake versions are almost identical to the real ones.

To the average person they are not going to know what they are looking at, so it doesn’t matter.

But to the keen eye, the sneakerhead, a lot can tell a fake from a genuine shoe after 5 minutes of steering at them.

Now is that a bad thing?

Well that’s up to you.

Personally I don’t think it’s bad at all.

There are far more people wearing fake shoes than real ones. Now let that ponder in your brain for a minute.

There is not enough authentic shoes so everyone has to wear fakes.

It’s not bad, everyone does it. It’s up to you as an individual to determine whether you want to wear fake shoes or not.

Lets recap

So why the f are Air Jordans so hard to find?

3 big reasons.

  • Die-hard fans who actually love them and admire the product line
  • Supply and demand, so there’s less available and more people who want them
  • Resellers who buy for the sole purpose of selling later down the line

And that’s a wrap ladies and gentleman.

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